Capabilities

What the studio can do, and how much

A capability matrix, the tools we build with, and three sample charts. Every chart has a data-table alternative.

  • Brand strategy

    Core

    Positioning, naming, and the narrative a brand is built on.

  • Identity design

    Core

    Wordmarks, logo systems, and the rules that keep them legible.

  • Design systems

    Core

    Tokenized systems a team can extend without a designer in the room.

  • Product design

    Core

    Flows, IA, and interaction for software used every day.

  • Front-end engineering

    Strong

    Production build in Astro, React islands, and headless stacks.

  • Motion design

    Strong

    Easing languages, interaction prototypes, and implementation specs.

  • Packaging

    Strong

    Structural and surface design across a range and its variants.

  • Editorial

    Strong

    Publications, reports, and long-form content design.

  • Art direction

    Practiced

    Photography and illustration direction for a consistent voice.

  • Content strategy

    Practiced

    Information architecture and the content model behind it.

  • Accessibility

    Practiced

    WCAG audits and the design work that follows them.

  • Research

    Practiced

    Interview programs, usability studies, and synthesis.

Sample chart 1

Work by discipline

Projects Projects 104
Data table
SegmentValueShare
Brand3837%
Digital2827%
Product1817%
Packaging99%
Motion66%
Editorial55%

Sample chart 2

Engagement length (months)

Engagements 0 5 10 15 20 <3mo 3–6 6–9 9–12 12+ Engagements
Data table
EngagementsValue
<3mo5
3–612
6–918
9–129
12+4

Sample chart 3

Capacity by quarter

Open slots 0 3 5 8 10 Q1 Q2 Q3 Q4 Open slots
Data table
Open slotsValue
Q18
Q210
Q37
Q46

Tools we build with

  • FigmaDesign and design systems
  • AstroStatic and island builds
  • ReactInteractive islands
  • TypeScriptTyped content and config
  • StorybookComponent documentation
  • PlaywrightVisual and interaction tests
  • LinearProject tracking
  • LoomAsync reviews