Process

Four moves, one north star

A project moves from Listen to Ship on a written brief and a weekly staging URL. Scroll to read each move; the panel on the left tracks where you are.

Current move

01

Listen

Week 0–2

A brief the client signs, not a deck.

  1. Listen
  2. Frame
  3. Make
  4. Ship
  1. 01

    Listen

    Week 0–2

    We start by understanding the problem before we touch a solution. Interviews, audits, and a written brief.

    • Stakeholder interviews
    • Existing work audit
    • Constraint mapping
    • Written brief

    Output: A brief the client signs, not a deck.

  2. 02

    Frame

    Week 2–4

    We turn the brief into a small set of decisions: what we are making, for whom, and what counts as done.

    • Information architecture
    • Scope definition
    • Success metrics
    • Roadmap

    Output: A roadmap with one north star and four checkpoints.

  3. 03

    Make

    Week 4–12

    Design and build happen in the same room. We ship to a staging URL every week, not at the end.

    • Weekly staging
    • Design reviews
    • Build in parallel
    • Usability checks

    Output: Working software on a staging URL by week five.

  4. 04

    Ship

    Week 12–14

    We hand over a system, not a file. Documentation, a design system, and a recorded walkthrough.

    • Documentation
    • Design system handover
    • Recorded walkthrough
    • 30-day support

    Output: A team that can extend the work without us.