Process
Four moves, one north star
A project moves from Listen to Ship on a written brief and a weekly staging URL. Scroll to read each move; the panel on the left tracks where you are.
Current move
Listen
Week 0–2
A brief the client signs, not a deck.
- Listen
- Frame
- Make
- Ship
- 01
Listen
Week 0–2We start by understanding the problem before we touch a solution. Interviews, audits, and a written brief.
- Stakeholder interviews
- Existing work audit
- Constraint mapping
- Written brief
Output: A brief the client signs, not a deck.
- 02
Frame
Week 2–4We turn the brief into a small set of decisions: what we are making, for whom, and what counts as done.
- Information architecture
- Scope definition
- Success metrics
- Roadmap
Output: A roadmap with one north star and four checkpoints.
- 03
Make
Week 4–12Design and build happen in the same room. We ship to a staging URL every week, not at the end.
- Weekly staging
- Design reviews
- Build in parallel
- Usability checks
Output: Working software on a staging URL by week five.
- 04
Ship
Week 12–14We hand over a system, not a file. Documentation, a design system, and a recorded walkthrough.
- Documentation
- Design system handover
- Recorded walkthrough
- 30-day support
Output: A team that can extend the work without us.