Case study · 2023

Transit, read at a walking pace

Atlas Mobility · Mobility

Outcomes — sample figures

4.7 → 4.8
App store rating: −61%
Onboarding time: 6 transitions
Motion budget: 14 months
Engagement length

Sample figures for the template. Replace with the real baseline measured at kickoff.

Atlas Mobility is a regional transit operator rebuilding its rider experience around a single app. Our job was the brand, the app, and the small set of motions that explain how a route changes when a train is delayed.

A transit app is read at a walking pace. Every screen has to survive a glance that lasts less than a second.

We drew the identity from the geometry of the network itself: a single accent that traces the fastest path. The wordmark is set in a custom cut of the display face, widened to hold its own next to a map.

Outcome — sample figures for the template. Replace with your engagement baseline.

The motion system is six transitions. Nothing in the product animates for longer than 280 milliseconds. Delays are communicated with a single, calm word, not a spinner.

Scope